Tomorrow the third post in my 2027 pricing series goes up, and it is the services post: exactly what is included in every full groom in 2027, and what is no longer part of the standard service at all. Before it lands, let’s look at how the rest of the industry packages these same services, because it is the clearest way to understand what a full groom should actually include.
The A-La-Carte Reality Most Shops Run On
Most grooming operations price the bath and haircut, then bill everything else separately. On the national price sheets for 2026, nail trims run about $15 to $25 on their own, ear cleaning around $20, and teeth brushing $10 to $20 when charged as individual services. De-shedding treatments, where they are offered at all (many shops do not offer them as a standalone), commonly run $20 to $60 extra depending on the size of the dog.
Stack the standard five services together (bath, haircut, nail trim, ear cleaning, teeth) and price guides put the bundle around $110 to $160 per dog once it is all itemized. That is the number to hold in your head when you compare any groomer’s headline price: the real comparison is the checklist, not the base number.
What a Full Groom Should Mean
The industry floor for a full groom is a bath, blow dry, haircut or styling, nail trim, and ear cleaning. Where good shops separate themselves is in everything on top of that floor: nail grinding rather than just clipping, de-shedding work that is thorough rather than a quick brush-out, teeth brushing, a body check with anything unusual flagged to the owner, and coat-appropriate products instead of one shampoo for every dog. When you see a price that looks low, ask what is on the checklist. When you see a price that looks high, the checklist answers that question too.
Two Services Heading to the Vet, Industry-Wide
One more piece of industry context, because tomorrow’s post is specific about it. Grooming has been moving away from routine ear plucking for years; modern vet dermatology does not recommend it for routine care, and many groomers have stopped offering it entirely. Anal gland expression has been going the same direction, with more and more groomers leaving it to the veterinary side. The practical reason is simple: those are maintenance items that work on a cadence much shorter than a grooming cycle, so by the time a dog on a 4-to-8-week grooming schedule has an issue, it is usually something the vet should handle, and doing it mid-cycle is too late to be simple.
Tomorrow’s post lays out exactly what every 2027 full groom includes at Vroom Grooms, which services are no longer part of it at all, and how to handle those two items at home between grooms. Same time, same place: 12:01 AM on this blog.
Clients will not be notified by text or email about the new pricing. Everyone will find out when the blog posts go live and the website is updated. The last time there was a pricing adjustment in 2025, the mass communication caused confusion, so this time the new pricing will only be revealed through the blog, the website, and social media posts. (You will still receive your regular appointment reminders by text when you have a groom booked. The no-notification approach is specifically for pricing and policy changes.)
Questions in the meantime? Text me at (419) 315-4989 — the fastest response is always by text message, just like the contact page says. And if you want to watch a groom before the numbers land, the stream is always live on Twitch at DogGroomerNicole.
Stay fresh and furry, Nicole / Vroom Grooms LLC
About the Author
Nicole is the owner and certified groomer behind Vroom Grooms LLC, a mobile dog grooming service serving Northwest Ohio. She has been certified since 2020 after completing 640 hours of hands-on training, and prefers to roll out pricing changes with plenty of advance notice so every client can plan ahead.
This post was drafted with help from Nagini 🐍, her digital assistant, who keeps the blog running, handles the tech side of the website, and makes sure Nicole spends more time with dogs and less time wrestling with WordPress.
Related: Current pricing · Vroom Grooms Terms