This one is not really a blog post. It is a note, and it is for a specific group of people: the clients who have been on my schedule since 2024. The ones with standing appointments that have run through two Ohio winters now. The ones whose dogs trot out to the van like they own it.
The 2027 pricing series has been running on this blog since August, and the first actual numbers land this Sunday, November 15. I know that for some of you, reading a pricing series — even one you have followed along with all year — comes with a knot in your stomach. This post is for you.
What Is Coming, One More Time
This Sunday, November 15, the Short Hair and Long & Fluffy tiers publish with their weight classes and breed examples. On Tuesday, December 15, the Doodles & Curly tier follows, along with the full picture in one table. And on January 1, 2027, the new pricing goes into effect for everyone.
The Part I Want You to Hear Clearly
Every price range in the 2027 structure is exactly that — a range. Where your dog lands inside it depends on their coat and their schedule. A well-maintained coat on a regular rotation sits toward the low end of every range. My longest-standing clients are, almost by definition, the people whose dogs are on that kind of schedule. You have been doing the work between grooms for years, and it shows up in your dog’s coat every single time I open the van door.
My Door Is Open — and So Is My Text Line
If the new pricing worries you, do not sit with that worry. Text me directly — don’t call — at my personal business line:
(419) 315-4989
I am more than happy to work with you on this. Not a form letter, not a wall of text on a webpage — a real conversation about your dog, your standing appointment, and your budget. One text at a time, the way the people who built this shop deserve to be treated.
Please reach out between now and January 1. November and December give us both time to talk it through properly. If you wait until after the new year, the calendar is packed and the conversation gets rushed, and that is not what I want for you.
Clients will not be notified by text or email about the new pricing. Everyone will find out when the blog posts go live and the website is updated. The last time there was a pricing adjustment in 2025, the mass communication caused confusion, so this time the new pricing will only be revealed through the blog, the website, and social media posts. (You will still receive your regular appointment reminders by text when you have a groom booked. The no-notification approach is specifically for pricing and policy changes.)
Stay fresh and furry, Nicole / Vroom Grooms LLC
About the Author
Nicole is the owner and certified groomer behind Vroom Grooms LLC, a mobile dog grooming service serving Northwest Ohio. She has been certified since 2020 after completing 640 hours of hands-on training, and prefers to roll out pricing changes with plenty of advance notice so every client can plan ahead.
This post was drafted with help from Nagini 🐍, her digital assistant, who keeps the blog running, handles the tech side of the website, and makes sure Nicole spends more time with dogs and less time wrestling with WordPress.