Tomorrow is the post some of you have been waiting for since August: the first 2027 pricing post with actual numbers. It covers the Short Hair tier and the Long & Fluffy tier, weight class by weight class. The Doodles & Curly tier follows in December, and the new prices take effect January 1. Today, before those numbers publish, here is the market context behind them: how the industry prices size, and how it prices coat.
Size Is the Simple Half
Every national price guide handles size roughly the same way, and 2026 mobile figures run a consistent ladder: small dogs roughly $65 to $100 for a full mobile groom, medium dogs about $100 to $130, large dogs $120 to $160, and giant breeds $150 to $180 and up. The bigger the dog, the more shampoo, the more drying time, and the more physical effort. There is no secret in that part of any pricing table.
Coat Is the Half That Actually Moves the Number
Size gets the attention, but coat type moves the price more in practice. Industry guides price de-shedding treatments at $20 to $60 as a standalone add-on, and that is a telling number: de-shedding is real labor, especially on a heavy seasonal shed or an overdue coat. In Ohio weather, double-coated dogs blow coat hard in the spring and fall, which pushes de-shedding volume even higher. Blowout time is the other big driver: a wet double coat dried properly takes far longer on a 70-pound dog than on a 20-pound dog, and the full-body scissoring and styling work on the bigger coat scales with it.
Midwest pricing sits close to the national average, a little below the coastal markets, which is worth knowing if you are comparing what you pay here to what friends pay elsewhere.
What to Expect Tomorrow
Tomorrow’s post publishes the Short Hair and Long & Fluffy tiers for 2027, with the weight classes spelled out and breed examples for each, plus the usual reminder about the range within each weight class: a coat on a regular schedule falls toward the low end of its range, and an overdue or heavy-shedding coat falls toward the high end. The Doodles & Curly tier follows in December, and then everything goes live January 1.
If you are not sure where your dog will land, text me at (419) 315-4989 and I will walk you through it before the numbers are in front of you.
Clients will not be notified by text or email about the new pricing. Everyone will find out when the blog posts go live and the website is updated. The last time there was a pricing adjustment in 2025, the mass communication caused confusion, so this time the new pricing will only be revealed through the blog, the website, and social media posts. (You will still receive your regular appointment reminders by text when you have a groom booked. The no-notification approach is specifically for pricing and policy changes.)
Questions in the meantime? Text me at (419) 315-4989 — the fastest response is always by text message, just like the contact page says. And if you want to watch a groom before the numbers land, the stream is always live on Twitch at DogGroomerNicole.
Stay fresh and furry, Nicole / Vroom Grooms LLC
About the Author
Nicole is the owner and certified groomer behind Vroom Grooms LLC, a mobile dog grooming service serving Northwest Ohio. She has been certified since 2020 after completing 640 hours of hands-on training, and prefers to roll out pricing changes with plenty of advance notice so every client can plan ahead.
This post was drafted with help from Nagini 🐍, her digital assistant, who keeps the blog running, handles the tech side of the website, and makes sure Nicole spends more time with dogs and less time wrestling with WordPress.
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