What Is Included in Every Vroom Grooms Full Groom in 2027

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This is the third post in my series about the 2027 pricing update at Vroom Grooms. In the first two posts, I covered what is changing and the new tier structure. Today I want to spell out exactly what is included in every full groom starting January 1, 2027, and what is no longer part of the standard service.

If you have been a Vroom Grooms client for a while, some of this will look familiar. Some of it is new. The goal is to make sure every client knows exactly what they are paying for, with no surprises.

What Every Full Groom Includes

Starting in 2027, every full grooming service at Vroom Grooms includes the following, regardless of which tier (Short Hair, Long & Fluffy, or Doodles & Curly) your dog falls into:

Teeth brushing or dental spray. Every full groom includes basic dental care. Depending on your dog’s tolerance and the condition of their teeth, this will be either a brushing with dog-safe toothpaste or an application of dental spray. This is not a deep dental cleaning. For that, your dog needs to see the vet. The grooming service is a basic maintenance step that keeps the teeth and gums healthier between professional cleanings.

Nail trimming and grinding. Every full groom includes a complete nail trim. If your dog’s nails are in good shape, this is a quick clip. If the nails are thick, overgrown, or need extra attention, the trim takes longer. The grinding is a separate step that smooths the cut and reduces the risk of sharp edges or snags. Some dogs tolerate the grinder better than the clippers, and some dogs prefer the clippers. I will use whichever approach your dog is most comfortable with.

Ear cleaning. Every full groom includes a basic ear cleaning. I remove visible debris and wax, check the ear canal for signs of infection or irritation, and flag any concerns to you. If your dog has an active ear infection or heavy buildup, I will let you know and recommend a vet visit before the next groom.

These three services are now standard on every full groom. They are not add-ons. They are not upsells. They are part of the service.

What Is No Longer Part of the Service

Two services that have been part of some full grooms in the past are being removed from Vroom Grooms entirely starting in 2027. They are not part of the standard service, and they are not available as add-ons, even on a vet recommendation:

I want to be direct about why. I see a steady stream of dogs in my van whose owners have waited too long between ear or anal gland care, and by the time I see the dog, the problem has developed past the point where a groomer can safely address it. A full groom happens every four, six, or eight weeks. For a dog that needs regular ear care or regular anal gland expression, that interval is simply too long. The buildup, the irritation, the infection that quietly sets in between appointments — by the time the dog reaches me, the right next step is the veterinarian, not a grooming table. This is not a problem that a mobile groomer can fix in the driveway, and it is not safe for me to try. These are services that need to be handled at home, often, between professional grooms. They are part of routine ownership, and they need to happen on a schedule that matches the dog, not the groom appointment.

External anal gland expression. I will not be performing external anal gland expression on any dog in 2027, regardless of breed or history. Not even on a vet recommendation. The reason is real: if the glands are not expressing naturally, there is usually an underlying issue, and expressing them without understanding the cause can push infected material deeper, irritate already-inflamed tissue, or mask a problem that needs medical attention. By the time I see a dog at the four-, six-, or eight-week mark, what looks like a simple expression has often developed into something that needs antibiotics, an exam, or imaging. Your vet is the right person to assess your dog, express the glands if needed, and decide on a plan going forward. For dogs that need regular expression, the right cadence is at home, between grooms, working with your vet to find the interval that fits your individual dog. I am not the right person for this service, and removing it from my menu is the safest thing for your dog.

Ear plucking. I will not be plucking hair from inside the ear canal on any dog in 2027, regardless of breed, and not even on a vet recommendation. Modern veterinary dermatology has moved away from routine ear plucking because it can cause micro-trauma in the ear canal and increase the risk of infection. I see this in practice: a dog comes in for a scheduled groom, and the ears have been quietly building up for weeks between appointments. By the time I look at them, the right next step is a vet visit, not a grooming intervention. For dogs with excessive ear hair, the conversation about timing and care belongs with the veterinarian and the owner at home, on a cadence that fits the individual dog. Not every six to eight weeks at the groomer.

To be very clear about what I will and will not do: I am not putting anything inside the ear canal. No hemostats, no fingers, no tools. If your dog has long hair growing around the outside of the ear, or around the ear opening, I will trim that hair, and trimming is a service I will continue to provide when it is needed for the comfort and cleanliness of the dog. Trimming hair around the outside of the ear is not the same as reaching inside the canal, and the distinction matters because the canal is sensitive and easily damaged. The trimming happens outside the ear. Nothing goes in. If you are seeing buildup, redness, odor, or head-shaking between grooms, those are signs that your dog needs more frequent ear care at home, or a vet visit, not a wait-until-the-next-groom situation.

A Note on Pricing

All prices quoted for Vroom Grooms services are exclusive of any applicable fees. The 2027 pricing structure will be published in January 2027 with the full breakdown by tier and weight class. The fees that may apply to a groom include the overage fee for appointments that run over 2 hours, the difficult dog fee for behavior-related additional work, and the after-hours fee for appointments that push into the next slot. These fees are spelled out in the Terms and Conditions and have not changed.

What Is Still Coming

The full pricing for each tier and weight class will be published in January 2027. After that, you will have the complete picture of what 2027 looks like at Vroom Grooms.

Clients will not be notified by text or email about the new pricing. Everyone will find out when the blog posts go live and the website is updated. The last time there was a pricing adjustment in 2025, the mass communication caused confusion, so this time the new pricing will only be revealed through the blog, the website, and social media posts. (You will still receive your regular appointment reminders by text when you have a groom booked. The no-notification approach is specifically for pricing and policy changes.)

Stay fresh and furry, Nicole / Vroom Grooms LLC